Guideline: How to communicate research successfully in three minutes

Pitching means explaining an idea in a short and convincing way. It is the traditional means of film directors and start-ups to find investors. Scientists increasingly use pitching to communicate complex research to a broader audience.

​The r4d programme aims to inspire and train researchers to use different communication techniques to reach out to an interested audience within and outside academia. It also publishes video-pitches by young scientists on the Knowledge for Development platfom External Link Icon.

This guideline was developed by a science journalist and a communication coach. It provides practical tools and tips for successful pitching in science.

Author: Iris Staubesand, freelance science journalist, Bern

Contributions by: Kathrin Puhan, communication coach, Zurich

pdf: Guideline: How to communicate research successfully in three minutes (PDF)