Guideline: How to communicate research successfully in three minutes
Pitching means explaining an idea in a short and convincing way. It is the traditional means of film directors and start-ups to find investors. Scientists increasingly use pitching to communicate complex research to a broader audience.
The r4d programme aims to inspire and train researchers to use different communication techniques to reach out to an interested audience within and outside academia. It also publishes video-pitches by young scientists on the Knowledge for Development platfom www.k4d.ch .
This guideline was developed by a science journalist and a communication coach. It provides practical tools and tips for successful pitching in science.
Author: Iris Staubesand, freelance science journalist, Bern
Contributions by: Kathrin Puhan, communication coach, Zurich